No. The price is on par with its direct competitor, the 13" Retina MacBook. For about the same price you get a device with slightly less weight, a larger and higher-res screen, similar battery life, a newer CPU (though with comparable performance for most tasks), a touch screen, and the ability to detach the screen and use it as a "clipboard". And for a price premium, you can add a dedicated GPU (which brings the weight up to be identical to the rMBP).

Seems like a reasonable offering. As for the 3-4 hour battery life of the screen on its own, that is 3-4 more hours than any MacBook's screen gets when it is detached.

It's actually a pretty clear case of going for clean aesthetics, functionality (optically bonded display+touch stack) and lighter weight, versus repairability.