I found it best to make use of the factory ‘pull tabs’. Much much easier than trying to pull the ram out by hand. It may seem like a good idea but, don’t be tempted to use pliers.
Press really hard, to the point you think you’ll cut your thumb, you’ll hear a slight ‘click’. If it’s not properly installed, the iMac will ‘beep, beep, beep’ In protest upon booting…