Sony BDP-S3700 keep restarting by itself

The Blu-ray player was working absolutely fine until I put in a disc, it showed me the disc language selection, I pressed the language I wanted and then it just blackout and said on the display view, 0:00:00/0:00:00, so I tried to turn it off, wasn't helpful and then the disc was stuck but then it kept restarting the player (as it was showing the start-up screen (Sony logo and the blu-ray logo) and then black screen and about 10 seconds later, no signal) and that is on repeat, so I took it to a hard reset, which leads me to eject the disc but the player keeps restarting.

Are there any ideas that I could try and get this fixed?

I tried checking the HMDI cable, connected perfectly fine and always works fine with the HMDI cable