Looping in Set up mode

I had to do a hard reset on my Vizio TV. When the initial set up screen came on, I went through all the prompts and updates. The TV shut off like it's supposed to but, goes right back to setting it up all over again! It's looping the set up over and over and over again! I turned off the TV and unplugged it but, when I plug it back in and turn the power back on, it goes right back to the same screen!! Help please!!!!